Words Matter
As David Cameron knows, a single word can have a big impact. I am of course referring to ‘swarm’ not ‘pig’.
Cameron calling migrants a ‘swarm’ positioned himself as uncaring and out of touch with public compassion towards our fellow humans. Repetition of that single word replays our reaction in an instant.
I had a similar experience on the receiving end of a wrong word recently – although it is utterly trivial when compared with the suffering of migrants. It was all about golf: the mental game. …